Maynooth Furniture - E Commerce

Landing Page • Web App • Branding • Personas • Wireframes • Flowcharts • User Interface • Prototyping

Project Overview

The goal of the project was to design an one-stop-shop hair care shopping platform. Aside from trip planning the platform also has a tips and tricks section which allows buyers to gain more information and how-tos when it comes to the products that are sold. 

My Contributions

I was the only designer on the project so everything you see I created myself. I was involved in everything from defining the brand and personas, creating flows and wireframes, all the way to creating final UI designs as well as designing the logo.

Client Feedback

“Ljubomir is one of the most professional people I’ve worked with so far – responsive, creative, punctual and with structured approach. He has fulfilled all the agreed assignments on time and he’s work always brought added value. He’s put extra effort to study the project and industry before starting with work and at the end we’ve received interactive designs with outputs in various formats. For developers it was simple to build on further from Ljubomir’s designs. If you would need more information, please feel free to contact me.”

The basics. Who, what and why.

We started with strategy and defined the brand and it’s target audience. Since we were talking about a new company we started by defining the brand attributes and created a brand statement. Regarding the users I was happy to find out that the team has already been talking to their target audience and had a lot of insight so it was only a matter of consolidating the findings to form a user persona. Both of these documents guided our decisions during the rest of the project.

MAYNOOTH FURNITURE is a furniture store that has pieces that fits all homes. Whether decorating a condo or a house  MAYNOOTH provides cool pieces for the ECO CONSCIOUS consumer. They aim to create a better everyday life people. 

Defining the flow

After that I proceeded with creating a flowchart showing how the platform would be organized. The client had some features in mind so I made sure to discuss them and include them in the plan. 


After we defined the flow and thus what screens we needed I proceeded with creating the wireframes to explore the experience in more detail on a screen-by-screen level. The main focus was displaying the various rooms in an appropriate way to make it easy for the user to navigate. 

Visual exploration

Next I moved on to exploring the overall look of the website. Because Maynooth catered to a variety of people it was important to have something that spoke to both young and old visitors alike. We created a mood board which we could then build off of to create the necessary look and feel of the site.