Grow My Mane - E Commerce (2020)

Landing Page • Web App • Branding • Personas • Wireframes • Flowcharts • User Interface • Prototyping

Project Overview

A one stop shop hair care platform

The goal of the project was to design a one-stop-shop hair care shopping platform for people with textured hair. 

My Contributions

Lead designer

I was the only designer on the project so everything you see I created myself. I was involved in everything from defining the brand and personas, creating flows and wireframes, all the way to creating final UI designs as well as designing the logo.


Client Feedback

“Stella is one of the most professional people I’ve worked with so far – responsive, creative, punctual and with structured approach. She has fulfilled all the agreed assignments on time and her work always brought added value. She took the time to understand our vision and the clients we wanted to target. Since she took an holistic approach to our project from design to development, we were confident that all steps would go off without a hitch. “

"Protecting the integrity of my hair is my top priority"

The basics. Who, what and why.

We started with strategy and defined the brand and it’s target audience. Since GMM was a fairly new company I also considered their brand statement and brand attributes. since they had been selling via social media and in person I was happy to find out that they had talked to their audience and done quite a bit of research. The next step was comply gathering all his information into the user persona.

GROW MY MANE is a beauty supply store that provides products for unique hair types. They provide a COOL environment in a RESOURCEFUL way. Making all their customers feel EXCITED and EMPOWERED. 

Defining the flow

After that I proceeded with creating a flowchart showing how the platform would be organized. The client had some features in mind so I made sure to discuss them and include them in the plan. 


After we defined the flow and thus what screens we needed I proceeded with creating the wireframes to explore the experience in more detail on a screen-by-screen level. The main focus was the trip planning flow which sits at the heart of the app.

Visual exploration

Next I moved to exploring the overall look of the app. I did this by creating 3 landing page mock-ups using the same layout but different styles. Taking this route instead of creating mood boards helped communicate different directions we can take more vividly as the client could clearly see the impact each direction would have.