Tradero - Mobile App (2022)

Web App • Branding • Personas • Wireframes • Flowcharts • User Interface • Prototyping

Lead Designer/Developer helping change the way people view every day items

I’ve worked on the Tradero app from 2021 to present as the lead designer on the project. My goal is to help shape a new way that people view everyday items in their home that they may no longer need. Whether that is items that they plan to throw away as they are going through seasonal cleaning or simply replacing old items with something new.  
 
From conception to completion I was a part of the design sprint conducting research, developing storyboards as well as user journey frameworks, wire framing, prototyping as well as visual design.  
from pants to plants
Tradero is a trading platform that aims to reduce waste and help people pay it forward. The goal was to give users a quick and easy way to trade items they don’t need for items that they do need. The companies big goal is to help reduce waste and prevent items from ending up in a landfill. 
 
The platform allows users to either find items that they need by searching the app or post goods that they have for other people to find. Once they have found an item that they like, they will reach out to the poster, negotiate a trade and schedule a meetup. The aim of the app is to reduce monetary transactions and instead trade items for the posters perceived value in the form of another item.
 
My task was to architect and shape the end-to-end experience from scratch. This includes the branding and visual elements. 

Tradero empowers users with a tool that enables them to easily trade their existing items for items that they need. Reducing waste is our biggest motivation

Tradero empowers users with a tool that enables them to easily trade their existing items for items that they need. Reducing waste is our biggest motivation

Tradero is a trading platform that aims to reduce waste and help people pay it forward. The goal was to give users a quick and easy way to trade items they don’t need for items that they do need. The companies big goal is to help reduce waste and prevent items from ending up in a landfill. 
 
The platform allows users to either find items that they need by searching the app or post goods that they have for other people to find. Once they have found an item that they like, they will reach out to the poster, negotiate a trade and schedule a meetup. The aim of the app is to reduce monetary transactions and instead trade items for the posters perceived value in the form of another item.
 
My task was to architect and shape the end-to-end experience from scratch. This includes the branding and visual elements. 

From our research, users wanted to quickly add and look for trades.

After defining a logical flow of the app we created wireframes to explore the experience in more detail. 

Findings:

guides for community language

quick and easy sign ups

option to search without registration ​

 

GROW MY MANE is a beauty supply store that provides products for unique hair types. They provide a COOL environment in a RESOURCEFUL way. Making all their customers feel EXCITED and EMPOWERED. 

Gaining great insights through user interviews ​

User interviews were conducted to dive deeper into the needs of a trader. Interviewing a wide range of people with different needs was important as the app caters to people from all walks of life. Getting to know their frustrations with their existing way of reducing waste, clearing out their homes or selling items was important. I also wanted to discover their needs when using an app like Tradero and through my research I was able to gain a ton of insight. 

Wireframing

After we defined the flow and thus what screens we needed I proceeded with creating the wireframes to explore the experience in more detail on a screen-by-screen level. The main focus was the trip planning flow which sits at the heart of the app.

Visual exploration

Next I moved to exploring the overall look of the app. I did this by creating 3 landing page mock-ups using the same layout but different styles. Taking this route instead of creating mood boards helped communicate different directions we can take more vividly as the client could clearly see the impact each direction would have.